{broadcast, print, out-of-home, social, digital}
Cannes Lions Shortlist x 3
The Boston Marathon is the world’s most elite marathon. And those running it are the world’s fastest humans. Except for the little known 10% of runners in the back of the pack who are running for something more than time. They’re running to raise money for causes important and personal to them, yet they’re invisible compared to the elite runners and world record-breakers. That’s why we created the Human Sponsorship. A campaign that used every piece of media from Bank of America during their inaugural sponsorship to amplify the stories of these runners, and to help them raise more money than they ever thought possible.
Media included over 600 out-of-home placements blanketing Boston, films debuting during the national broadcast of the Oscars, a takeover of the Boston Globe Sunday newspaper and magazine, and more.
The results? A 78.4% year-over-year increase that resulted in a whopping $72MM raised in charitable donations – more money than ever raised at the Boston Marathon – benefitting 168 charities. With over 500MM impressions resulting in considerable brand lift, it proves that doing good can also do good for a brand.
{broadcast}
{broadcast, social, digital out-of-home}
{broadcast}
How do you make a product demo interesting? By adding nudity, of course.
{broadcast, social media}
Cheesy snacks, clones, and a monster truck? Yes, please. Cheez-It Grooves are the grooved and flavor-packed cousin of Cheez-It. We made this campaign to tell the story of what happens when brain-bending flavor hits your taste buds.
{broadcast}
Frosted Flakes and Tony the Tiger are on a mission to help bring back school sports programs. Tony’s first recruit to help with #MissionTiger? NBA superstar: Ben Simmons.
{broadcast, OLV}
Smart homes deserve a smart faucet.
“The Lost Purse Project”
{activation, experiential, film}
1 in 4 women in America will experience domestic violence in her lifetime, and 99% of domestic violence cases include financial abuse. In fact, it's the #1 reason victims can't leave their abusers.
The Allstate Foundation Purple Purse is an initiative aimed at ending domestic violence through financial empowerment.
To help build awareness of the issue, we created a social experiment where real people discovered the "lost purse" of an abuse victim. Using hidden cameras, we captured how they reacted once they knew.
Facebook Stats
5M views and counting
24k+ shares
2k+ comments
Recognition:
CBS News
CNN Online
The Drum
Ad Age Creativity
{activation, experiential}
No one ever remembers when Father's Day is. #SadDad.
So Marshalls put up a giant reminder – the world’s largest shoppable billboard – in front of the most photographed building in NYC to give away hundreds of surprising gifts for New Yorkers to give their Dads. Oh, and a Jonas Brother showed up.
{broadcast}
DIY even try? With Allstate, actually using the insurance you pay for is always worth it.
{social media}
Recognition: Named One of the Most Innovative Brand Uses of Facebook Live.
To celebrate National Burger Day, McDonald’s produced a Facebook Live event of an artist "live painting" his favorite burger muses, while waxing poetic about the Big Mac and Quarter Pounder with Cheese.
The overall format functioned like a telethon, with an interactive portion where our host and improv artist, Bevin, responded to viewer comments and questions.
All 3 paintings were sold on an eBay auction with 100% of the proceeds benefiting Ronald McDonald House Charities.
{social media}
Recognition: Named One of the Best April Fools' Day Pranks.
Hopping on the subscription box trend, McDonald’s announced its new, monthly delivery service of speciality treat boxes that cater to specific tastes and lifestyles...on April 1st.
The McRibster
An alternative for non-mainstream tastebuds.
The Artisan
Handcrafted satisfaction.
The Minimalist
Less is more.
{social media}
We created a Facebook Canvas unit that functions as an interactive dating app for menu items as a fun way to talk up McDonald's food quality attributes and long-term goals, in an unexpected way.
“World’s Best Mom”
{broadcast}
We wanted to remind moms that to maintain the title "World's Best" you need the right coffee to keep you on top of your game.
Global Campaign
{broadcast, print, out of home}
In an effort to get women to consume more fiber worldwide, we created a global campaign using animals to remind them that feeling great is as easy as eating the way nature intended.
{broadcast, print, radio}
Some things are too good to let go.
Here’s some of my favorite work that was as fun to make as it is to view.
Zilo TV Networks
The Clio Awards
Foodline.com
Design will always be my first love.
SaveBees.org Poster
Know Magazine
Diehard Poster
Demeter Baking Company Branding
The Landlady — Handmade Edition
