{broadcast, out-of-home, social, digital}

In 2026 Bank of America sponsored the biggest sporting event in the world: The FIFA World Cup. To turn a global moment into a brand moment, we created a campaign so big it was impossible to ignore. Through the stories of soccer legends, legends in-the-making, and the one and only iconic David Beckham, we celebrated the people shaping the game on and off the pitch. The work reached every corner of the tournament — from 25K+ out-of-home placements across 11 host cities to more than 1.2K social, digital, and film assets, driving over 9B impressions and counting.